What you see starts with strategy
We kick off video production with a meeting of the minds. McDill understands that in a world filled with screens, a pretty video is…a pretty good start. Truly effective commercial and marketing videos require clear strategy. We learn about your goals and available assets, as well as your desired budget and schedule.
Your application drives our approach
You may already know you need a corporate video for an annual meeting, a product video for a trade show, or an animation for social media use. Or you may simply have a few ideas you’d like shaped and refined. Our video production experts talk through your options and recommend the most effective approach.
Disciplined process leads to happy endings—and beyond
Whether it’s a commercial business-to-business video or a consumer-facing product video, McDill steps you smoothly through each phase of production. Our writers, designers and videographers develop concept and script options. With your input and approval, we then move to a full storyboard. Production can be in our studio or on location. We handle aftereffects, voiceover, even custom music. And with distribution, we help you introduce your video to the world.
Technical skills create top results
Our team stays on top of new technologies and can recommend cost-effective approaches, such as combining new and stock footage. As a full-service video production agency, McDill also offers 3D animation and custom illustration by designers with fine arts backgrounds.
We keep an eye on the big picture
Corporate videos are typically part of a larger campaign. McDill videographers are knowledgeable in graphic design and make sure your video fits the broader brand position. We also recommend alternative uses for your footage, to bring you the greatest value.
Put your message into action! Explore our work, then call McDill about your video production project.