Packaging strategy starts with what your customers see
To bring your package vision to life, we first look through customers’ eyes. What makes them want the product in that box? From food and beverage to electronics, retail display to consumer packaging, our solutions reinforce a vital connection between you and your audience.
Smart thinking addresses contemporary packaging concerns
We also consider factors that can affect any consumer goods packaging project. Does the design need to work in multiple countries or cultures? Can we create a more sustainable or ecological package? Is an experimental packaging design appropriate? You benefit from our time-tested understanding of the tasks your bottle or box must accomplish, from protecting contents to supporting efficient transport to facilitating display.
Compelling package design makes your brand tangible
We combine art and technology, emotion and science, to concept tubes, stand-up pouches, bottles and multipurpose product boxes that incorporate attractive, hard-working design. As with all McDill graphic design projects, we respect and advance your brand identity. Our goal is a quality package design that’s worthy of the product within.
Mockups and prototypes show you the real thing
Our state-of-the-art package printing suite, one of the first in Milwaukee, delivers prototypes ready for prime time. Flexible materials and nearly infinite color control enable McDill to create prototypes that are practically indistinguishable from actual packaging. These mockups are ideal for focus group testing, color studies, video and TV production and marketing photography. See our work for MolsonCoors.
Production emphasizes efficiency
With packaging design experience that spans the digital age, McDill has the knowledge and tools to anticipate and resolve any production challenges. We build mechanicals that capture package design intent efficiently and cost-effectively.
Follow-through promotes packaging success
Along with our strategy and packaging design services, McDill offers photography and video services. Have our professionals handle product photography or commercial shoots, in our Milwaukee studio or on location, to round out your packaging project.