REBORN: With a new name, look and marketing strategy, Columbia Center Birth Hospital is ready to grow.
New baby coming? Everybody has ideas for names. But who names the place where you have your baby? Columbia Center turned to McDill for a full marketing rebirth to connect with millennials.
Like any proud parent, we’d love to show you a few snapshots.
The name change from Columbia Center to Columbia Center Birth Hospital was an important refinement establishing their unique position as Wisconsin’s only hospital dedicated to childbirth. The tagline “For Women Expecting More,” was introduced to support their philosophy of making women feel empowered, respected, and cared for.
The new logo evokes a sense of nurturing— the experience women find there before, during and after childbirth.
The color palette is bright, fresh, and thoroughly modern, translating to a range of brand needs reinforcing the visual identity consistently at every touch point.
The website design relates to expectant parents with quick-read conversational copy, warm imagery and compelling videos, including one mother’s story captured beautifully in a two-minute vignette and in a 30-second commercial—a first for the hospital.
Our six-month check-up shows promising results and happy returns with over 30 percent lifts in every key metric.
To get your bottom line growing call McDill. Whether your business is established or it’s just a twinkle in your eye we offer the marketing and design expertise you need every step along the way.