Sculpting a golf course brand

Website, photography and copywriting reveal the character of Erin Hills

Erin Hills Magazine Ad

Client need

Erin Hills, in the undulating hills of Wisconsin’s Kettle Moraine, sought a new logo in preparation for hosting the U.S. Open golf tournament. Recognizing the international exposure this event would bring to the course, McDill further recommended updating the Erin Hills website and other communications—making full use of an existing stockpile of stunning photography.

McDill delivered

  • A new website look and feel that set the standard for other courses, highlighting the beauty of Erin Hills landforms and colors
  • Refinements to the existing logo, refreshing its appeal
  • Email and social media design furthering the brand’s signature combination of old-world Irish character and modern amenities
  • Continued innovation with the design of the Erin Hills Journal, a digital publication with interactive opportunities


Branding, photography, website development, copywriting, email marketing, social media, merchandise.