Digital marketing drives HVAC sales

Social media strategy, execution and monitoring increase engagement with Johnson Controls offerings, generating leads and sales.

Johnson Controls Metasys website and social media ads

Client need

Johnson Controls sought a proactive digital marketing partner to think through the strategy and execution of a year-long social media, digital advertising and email marketing campaign, promoting the Metasys® building automation system to building owners, facilities managers and engineers worldwide. The structure of this approach, including managing roles and responsibilities, would set the standard for further campaigns within the company.

McDill delivered

  • A management, tracking and analysis process that fits the client’s operating style while maintaining schedule and budget
  • Detailed editorial calendars for multiple audiences, with recommended topics, media type and timing
  • Digital strategy and tactics, including paid and organic social media; digital ads; regularly updated campaign landing pages; and event registrations
  • Monthly marketing and insights reports to measure and reveal opportunities and successes
  • Recommendations and execution for whitepapers, videos and other assets to increase engagement


Digital marketing strategy, copywriting, digital design and programming, social media management, marketing analysis and metrics reporting.