Book and signage launch new headquarters building
Emotive environmental graphics, book design and writing reflect modern Northwestern Mutual.
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Client need
Northwestern Mutual’s new headquarters building reshapes Milwaukee’s skyline. The company sought a book to capture this achievement, as well as environmental graphics to welcome the world to the new Northwestern Mutual—all on a tight timeline and budget.
McDill delivered
- Visually stunning, engaging book for presentation to key stakeholders
- Thought-provoking graphics for interior and exterior use, breaking through the clutter to catch the attention of passersby and to make employees proud
- Photography for use in the book and subsequent communications
- Partnership with signage vendors to concept materials, printing techniques and production approaches
Services
Copywriting; environmental graphics concept and design; book design; photography; project management.