Book and signage launch new headquarters building

Emotive environmental graphics, book design and writing reflect modern Northwestern Mutual.

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Northwestern Mutual Book Design

Client need

Northwestern Mutual’s new headquarters building reshapes Milwaukee’s skyline. The company sought a book to capture this achievement, as well as environmental graphics to welcome the world to the new Northwestern Mutual—all on a tight timeline and budget.

McDill delivered

  • Visually stunning, engaging book for presentation to key stakeholders
  • Thought-provoking graphics for interior and exterior use, breaking through the clutter to catch the attention of passersby and to make employees proud
  • Photography for use in the book and subsequent communications
  • Partnership with signage vendors to concept materials, printing techniques and production approaches

Services

Copywriting; environmental graphics concept and design; book design; photography; project management.