Book and signage launch new headquarters building

Emotive environmental graphics, book design and writing reflect modern Northwestern Mutual.

Northwestern Mutual Book Design

Client need

Northwestern Mutual’s new headquarters building reshapes Milwaukee’s skyline. The company sought a book to capture this achievement, as well as environmental graphics to welcome the world to the new Northwestern Mutual—all on a tight timeline and budget.

McDill delivered

  • Visually stunning, engaging book for presentation to key stakeholders
  • Thought-provoking graphics for interior and exterior use, breaking through the clutter to catch the attention of passersby and to make employees proud
  • Photography for use in the book and subsequent communications
  • Partnership with signage vendors to concept materials, printing techniques and production approaches


Copywriting; environmental graphics concept and design; book design; photography; project management.